The London Wine Fair 2026 is a massive and highly influential drinks trade event in the UK. The upcoming fair is scheduled to be held from 18 to 20 May 2026, at Olympia London. With a legacy spanning decades, this event has persisted as the key networking event for discovering new wines, getting ahead, and changing the market.
About the London Wine Fair 2026
The London Wine Fair, which is a pillar of the wine and drinks sector, draws in producers, importers, distributors, retailers, and sommeliers worldwide. It presents the most exciting stage for understanding what is trending and innovating in the sector and for identifying available opportunities. From wine tastings to masterclasses, it is essential to anyone passionate about excellence in the drinks trade, as it reinforces the reputation of an event that will define the industry’s future.
Perks of Exhibiting at the London 2026 Wine Fair :
- Over 10,000 drink enthusiasts attended the 2025 London Wine Fair, including buyers, sommeliers, and industry professionals from more than 70 countries.
- Last year attendees visited the fair to view the offerings of more than 330 exhibitors representing the full range of the drinks industry.
- The fair is a melting pot of global professionals offering unparalleled opportunities to connect with decision-makers, forge partnerships, and expand your reach in key markets.
- Exhibitors for 2025 said they succeeded in generating 70% qualified leads from the event, which is something that they can measure with tangible ROI.
- In dedicated zones, such as the Discovery Zone and Drinks Innovators Hub, exhibitors including you are positioned as market leaders in terms of innovation and expertise.
- More than 80 masterclasses, panel discussions, and tastings help you display your skills and knowledge to the attendees.
- Taking into account that nearly 30% of the visitors will be from overseas, the London Wine Fair can be a bridge to growing your brand influence across borders.
For wine producers, distributors, and innovators, participation in the London Wine Fair 2026 is a strategic step toward growth and a higher pride involvement in the global drinks trade.
Hire BTB Design: UK’s Leading Exhibition Stand Builder
Stand out and make unforgettable impressions at the London Wine Fair 2026 with BTB Design, the ultimate choice for custom exhibition stand solutions. With our expertise in creating bespoke stands for the drinks industry, we will help you capture the essence of your brand and bring in your target audience.
Our service is specifically designed for the wine and spirits industry, offering both beautiful designs and practicality. Be it a vintage or an innovative product, BTB Design ensures that your stand showcases the best quality and innovation of your brand.
Make your London Wine Fair 2026 an unforgettable one. Hire a leading exhibition stand builder in the UK for the most fantastic stand which will become the center of attention, and draw meaningful connections, long-term success, and real benefits. Call us now to start planning your show-stopping exhibition presence!
