The 100% Optical event will be held from the 28 February to 2nd March 2026 at ExCeL London. It is Europe’s fastest-growing optical event and brings together over 10,000 optical professionals to allow dynamic innovation, education, and networking in the optical industry. It is a space where industry participants, from optometrists and ophthalmologists to designers of frames and developers of technology innovation, can find out what’s new and next in the eyewear and eye care spheres.
What is the 100% Optical?
As a flagship event for the optical industry, 100% Optical plays a critical role in driving growth and the sustainability and digital transformation of the sector while questioning some of the key challenges that the sector faces with better patient outcomes. The event is a must-attend for professionals and businesses that want to stay ahead of the curve in this ever-evolving field with its comprehensive showcase of cutting-edge eyewear, diagnostic tools, and practice management solutions.
Reasons Why You Should be a Part of the 100% Optical 2026:
- The previous edition of 100% Optical attracted 10,000 visitors and over 200+ exhibitors, offering various products and services.
- 100% Optical is a must-exhibit event for the optical industry due to its reputation as the place to see innovation and connect with others.
- Attracting professionals from more than 80 countries, the event ensures that exhibitors like you will gain international exposure and connect with clients and partners around the world. This broad reach amplifies brand visibility on a global scale.
- From optometrists to frame manufacturers and tech innovators, the event’s diverse attendees offer you a unique chance to engage with all key segments of the industry.
- With 85% of all exhibitors reporting that the event helped them generate leads, attendance offers guaranteed business growth. Networking, live demos, and speaker sessions deliver maximum engagement.
- The doors open to market leaders who can unveil new products and speak with thought leadership at Europe’s most exciting optical event. It is the perfect event to showcase your most innovative solutions as it focuses on future optics.
BTB Design: UK’s Trusted Exhibition Stand Builder
Be heard at 100% Optical 2026 with a uniquely designed exhibition stand from BTB Design. As a trusted exhibition stand builder in the UK, we have always been successful in delivering meaningful exhibition solutions, we specialize in helping businesses maximize their event success.
Our team of experts will collaborate with you to develop a stand that reflects your brand identity, attracts visitors, and gets you more noticed. From innovative modular systems to custom designs, we ensure that your stand is as attractive as it is functional to provide an ideal space for you to showcase your products and connect with industry professionals. Make a lasting impression at 100% Optical 2026 with BTB Design. Contact us today to bring your exhibition vision to life and ensure your brand stands out at Europe’s most dynamic optical event.
